WeWork taps SoulCycle founder as chief brand officer Julie Rice plans to create more services for members in new role

Julie Rice (Credit: LinkedIn)

SoulCycle co-founder Julie Rice is taking her talents to WeWork.

Rice, who left SoulCycle l阿拉爱上海同城

ast year, has signed on as chief brand officer at the $20 billion company, where she plans to mainly focus on developing more services for WeWork members, according to Fast Company.

“There’s a certain way of creating a service, hospitality, and experience that perpetuates people上海龙凤论坛

feeling like they matter,” Rice said to Fast Company. “Being there matters to the group and I think that’s a really interesting thing to爱上海同城手机版

think about here.”

WeWork has been aggressively expanding re上海贵族宝贝交流区

cently. This year alone, it has landed a $4.4 billion investment from SoftBank, launched a gym and an elementary school, and purchased Midtown’s Lord Taylor building for $850 million.  [Fast Company] – Eddie Small

Tags: Co-working NYC, Commercial Real Estate, Tech, wework
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